Which Hong Kong jeweller is best? How to compare bid and ask
Hong Kong has many jewellers, from listed chains (Chow Tai Fook, Chow Sang Sang, Luk Fook, Tse Sui Luen, King Fook, Emperor, 3D-Gold, Just Gold, Prince) to independent neighbourhood goldsmiths. Understanding how they differ in pricing and service can save you a lot before buying, selling or trading in gold.
Major chains vs independent jewellers
- Major chains: strong brand trust, many stores, new designs, transparent pricing and receipts — but retail premium (labour) is usually higher.
- Independent / regional: spreads can be narrower and buy-back (bid) prices higher — but verify reputation and purity yourself.
What to compare
- Bid (buy-back) price: most important when selling — higher is better. This directory sorts by bid high-to-low by default.
- Ask (retail) price: what you pay when buying, including labour; for pure-gold investment prefer lower premiums.
- Purity & labour: 999.9 vs 999, 22K, 18K differ in gold content; jewellery adds labour.
- Location & service: proximity, hours, and whether buy-back / trade-in is offered.
Tip: before selling, compare several shops — bid prices can differ by hundreds of dollars per tael. Prices here are reference estimates; the shop's on-site quote prevails.
Common major chains
Each major chain below has its own page where you can learn about it and visit its official website:
- Chow Tai Fook
- Chow Sang Sang
- Luk Fook
- Tse Sui Luen (TSL)
- King Fook
- Emperor Watch & Jewellery
- 3D-Gold
- Just Gold
- Prince Jewellery & Watch
All prices on this page are reference prices / estimates derived from the international spot price, may be delayed or inaccurate, are not jewellers' official quotes or dealing prices, and are not investment advice.
Read more (中文): Shop spread comparison · Trading in old gold · Live gold price