Today's gold price · buy & sell smartly

Honest approach: we do not fabricate per-shop quotes or rankings. Use the international spot below as your benchmark, and the net calculator with the shop's real quote. reference

Reference estimate · gold-api.com + frankfurter.dev / open.er-api.com + CoinPaprika · Updated 2026-07-23T16:41:07.649Z

Intl. spot today · per tael (999.9)

HK$38,225

reference fair benchmark for buy/sell

Intl. spot today · per gram (999.9)

HK$1,021

reference 1 tael = 37.429 g

Is the offer good?

Net calculator →

Enter quote → good / okay / poor

See each shop's / bank's official link →

※ The figures above are an international spot reference estimate, not any shop's official quote or dealing price. Buying adds a shop premium; selling net depends on commission, weighing loss and purity — use the net calculator and confirm on site.

How to buy/sell gold smartly today

Original content · last updated 2026

Gold prices move constantly and shops/banks differ on bid and ask. We do not fabricate a fake "cheapest shop" ranking; the reliable way is to use the international spot as your benchmark, then compare a shop's real quote with the net calculator.

What matters when buying

Your cost = the shop's ask (retail) = spot + premium. Pure-gold investment (bars, pellets) carries a lower premium; jewellery adds labour. Check each shop's real quote via its official site and compare to the spot above.

What matters when selling

Your net = the bid (buy-back) minus commission / weighing loss. A high quote isn't always a high net — use the sell-gold net calculator with the shop's quote to see good / okay / poor.

Honest & transparent: we do not publish fabricated per-shop quotes or rankings and accept no "pay to top". The sponsored slot below is labelled separately.

All prices on this page are reference prices / estimates, not official quotes or dealing prices, and not investment advice.

Read more: Shops directory · Sell guide · Live gold price